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client: Pittsburgh Symphony Orchestra
project: 2010-2011 BNY Mellon Grand Classics Season brochure, 16 pages, 6” x 10.5”
Served as primary designer, from concept through production. The approach for this piece was to provide a very simple, clean piece so as to quickly communicate the essential information about the Season. This piece is the result of a focus group of PSO patrons, who shared their thoughts on what makes for an effective Season brochure. One task they were asked to perform was to give feedback on several cover design concepts. The design used on the finished piece was one of my concepts.
Download full brochure here
