client: Pittsburgh Symphony Orchestra
project: logos for various PSO products
1. Logos for the seven concert series - My goal for this set of logos was to create a consistent look across the spectrum of products to increase recognition of the PSO brand, and reflect the PSO’s identity as a world-class orchestra.
2. BNY Mellon Grand Classics logo re-worked to reflect the merger between The Bank of New York and Mellon Financial Corporation of Pittsburgh (a 10-year sponsor of the PSO). This was a significant undertaking, as the BNY Mellon Grand Classics is the flagship concert series of the PSO.
Mini-brands are developed each season for the PSO Gala concerts.
3. Logotype for the 2010-2011 Season Gala concert, “Bella Notte”
4. Logotype for the 2009-2010 Season Gala concert, “Enchanted Evening”
PSO logo designed by Deb Cavrak.
