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client: self
project: Susan Gwillim Creative identity
My personal brand identity, serving both myself as a designer in general and for my freelance business.
1. logo - I chose a firefly as my symbol for two reasons: I think that if creativity existed in a physical form it would be glowing, green, gelatinous goo. Since I draw much of my inspiration from nature, I wanted to be represented by something organic. The firefly is the perfect fusion of these two ideas! Plus, it evokes feelings of whimsy and a sense of free-spiritedness, much like myself.
2. business card, 2” x 2”
Nonprofits deserve possess a solid brand identity and effective marketing and communications materials reflective of the valuable services they provide to the community. The mission of Susan Gwillim Creative is to provide big-impact design on a small budget.
